CRE8 is Quoted in an Article Published by CNN02-Jul-2010
Excerpt from article: …While manufacturing of high-tech products has been a mainstay of Taiwan's economic growth for decades, the move to create strong consumer brands and design has lagged.
But that's not for good reason, suggests Kris Verstockt, Executive Director of CRE8, a Taiwan-based design firm that counts Dell and Nokia among its clients.
"Most of Taiwan's technology companies come from the 'original equipment manufacture' (OEM) background where they didn't have to worry about design," he says.
"Building for other brands, they only had to worry about if the product was produced on time and on budget," Verstockt explains. "Often the best design was thought of (as) the cheapest, and being a designer was not thought of (as) a real job...CNN Article Link